Social Media COURSES
We offer comprehensive social media courses for all leading social media platforms, including Facebook, Twitter, Instagram and LinkedIn.
We offer comprehensive half or full day courses (as well as bespoke training sessions) for Social Media Marketing, Paid Advertising and Search Engine Optimisation. We cater to both absolute beginners, as well as those looking to expand their existing knowledge to get the most of their marketing output.
Every industry and business is different, and not every platform or channel will work for every business, which is why we created affordable, bite-sized marketing courses to help you build a better business across the digital landscape in a way that is tailored to you.
Our Digital Marketing Training courses will teach you how to build and deliver a full marketing strategy, including engaging, shareable social media content, eye-catching ads, and copy that's so loaded with keywords, that Google can't help but take notice. Boost your website traffic, social media following and online visibility by getting started today.
During your tailored digital training session, you will work with an experienced in-house Digital Marketing Consultant who will demonstrate how you can make SEO, PPC and Social Media work for your business, exploring the the best digital marketing practices, getting your online activity in-line with best practices, and helping you build out a fresh digital strategy.
Our courses are informal and friendly - we encourage you to ask questions throughout to ensure you get the most out of your course and leave with a head full of useful marketing knowledge, tips & tricks. Our consultants have more than 10 years of experience across the Digital Marketing industry, and have worked with an array of global brands, including eBay, Apple, Samsung and ASOS, so you're in the best of hands.
Intro to SOCIAL MEDIA for business
Get to grips with Social
Our introductory course for Social Media is perfect for beginners who are looking to take the plunge into social media marketing and is the best way to fully understand each platform and the benefits of each for your business - all within half a day.
This half day social media course is the most popular option for businesses who are just starting out, or need a few signposts in the right direction so that they can get cracking themselves.
During the half-day course, we'll teach you how to strategically manage your pages, extend your reach, build your brand, attract leads and gain new customers.
You'll learn how to:
- Set up your business page correctly
- Make sure you're using the right platform for your choosen audience
- How frequently you should be posting on each platform
- How to use stories to expand your reach
- The best times to post content on your page
- Track your performance and success with platform analytics
- Build followers
- Populate your page with great content
- Create a community of engaged fans
Intro to SEO & PPC (Pay Per Click advertising and Search Engine Optimisation)
Get seen by more people
Advertising and SEO are two of the most important tools at your disposal as a business, as they allow you to be found outside of your regular circles. It is increasingly necessary to tell people you exist, instead of expecting them to stumble on your business by accident. That being said, they're hard to pick up because of just how daunting getting started can feel.
Allow us to take the stress out of building your foundations, with our introductory course on Pay Per Click Advertising across Search, Display & Shopping, and Search Engine Optimisation to tailor your content to boosting your online visibility.
This half day course will show you how to set yourself up for success, making sure you're not throwing money into ads without knowing exactly how to maximise your return. We will also give you the knowledge needed to match search engine best practice, helping you climb the ranks for each of your most important keywords and phrases.
You'll learn how to:
- What PPC is
- What SEO is
- What ads platforms are available and which are best for your business
- The benefits of Search, Display, and Shopping ads
- How the ad auction works
- How Search Engines determine rankings
- Best practices for advertising and SEO
Advanced Advertising for business
Unleash the full potential of digital advertising
Easy to pick up, difficult to master, digital advertising across Search, Display, Video, Shopping and Social Media is a tall order, but with our Advanced Advertising course, we will show you how to perfect your advertising strategy from start to finish, giving you the tools to take your ROI to the next level.
This full day course will take you step by step, from setting up your marketing campaigns across primary platforms, choosing your keywords, audiences, geo-targeting, ad copy & creative, as well as measurement tools, optimisations and adjustments to make sure you are continually growing your return on investment.
We will take you through the nuances of each platform, and each of our own personal secrets on how to maximise your bang for your buck.
You'll learn how to:
- Fully set up your ad accounts across Google Ads, and Meta Ads
- Understand advertising best practices
- Set up and optimise your campaigns, ad groups, and ads
- Recognise success and adjust campaigns to meet your performance goals
- Launch and run A/B testing across campaigns
- Innovate your creative assets and adjust according to each paltform
- Create a full advertising strategy, including media plans and budget laydowns
Advanced SOCIAL MEDIA Marketing
Amplify your social media influence
Elevate your expertise and expand your social media reach with our Advanced Social Media Marketing course, tailored for seasoned marketers and those who want to sink their teeth into ongoing social media management via Facebook, Instagram, X, LinkedIn and more.
Expand your knowledge beyond the basics, developing high quality content strategies, content calendars and maximising your reach through advanced platform techniques and paid advertising.
Learn how to create the most compelling social media content, nail your brand tone of voice, create social media guidelines for your employees and understand performance at an analytical level to seek consistent growth
You'll learn how to:
- Set up social media profiles
- Build a content strategy and content calendar
- Develop social media guidelines
- Tailor your content to each platform
- Boost content to expand reach through paid advertising
- Create ongoing paid social media campaigns
- Drive traffic, leads, and sales via your social media platforms